Recognizing a new type of social media celebrity, Ford saw a unique opportunity for the launch of the all new Mustang.
Using the hashtag #mustanginspires, users were invited to share their favorite nostalgic moments with the iconic car. To seed the campaign, eight Instagram celebrities were given just three days to post their own stories about the open road and what inspires them. Brave Berlin got right to work with Artist Brandon Page to document a road trip to visit friends and artists at work in rural Maryland, Philadelphia and New York City.
Artist Brandon Page : Ford
SCOPE OF WORK
Concept Development, Video Production, Post-Production Editing and Motion Graphics, Photography